Project Description:

The project goal was to recreate a Little Caesar’s menu in a brochure format.

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Design inspiration

I wanted to connect my design as close as I could to an actual experience of buying a pizza. In doing so, I took a picture of the pizza box I bought and used the flap as a social media and website banner at the bottom. I additionally used the cardboard to back the titles of each menu section, such as “Combos, Special, Pizzas and Sides”. I also placed the pizza box in a way that simultaneously corresponded with the opening and closing of a pizza box and a brochure

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Issues Encountered:

The most difficult part of this project was fitting the name of the food item, the price, and the pictures displaying the food within each box display.

 

Solution: 

I made sure each box followed this hierarchical flow: food on top and the information on the bottom. I also showed half of the food item with a transparent background, along with a drop shadow to give the impression that the food is on the page. There are some cases where the boxes were bigger, which allowed for me to expand the food item and place the text in a more cohesive and less tight-fit manner.